John Harm's Tavern Sussez NJ

Vintage Advertising Matchbook – John Harm’s Tavern, Sussex New Jersey

Original vintage advertising matchbook cover produced by Maryland Match of Baltimore, Maryland. This example advertises John Harm’s Tavern, known as “Uncle John,” located in Sussex, New Jersey.

The front features a classic mid-century pin-up illustration titled Beautiful Take-Off, a well-known nautical-themed pin-up design popular on tavern and automotive service matchbooks of the era.

Details:
• Business: John Harm’s Tavern (Uncle John)
• Address: R.D. No. 1, Sussex, New Jersey
• Telephone: Sussex 4F 910
• Match manufacturer: Maryland Match, Baltimore, MD, U.S.A.
• Era: circa 1940s–1950s
• Matches: Cover only; matches are not present

Condition:
Vintage condition with age-appropriate wear, light surface toning, and handling marks. No major damage noted. Please review images closely for exact condition.

A great example of mid-century New Jersey tavern advertising featuring classic American pin-up artwork.