Original vintage advertising matchbook cover issued for Lils Lunch, a roadside eatery located in Milford, Connecticut.
The front features a colorful mid-century pin-up illustration titled Ship Shape, showing a playful nautical-themed pin-up posed against a globe backdrop. This style of pin-up artwork was widely used on matchbooks during the 1940s1950s to catch attention and reinforce brand identity.
The advertising promotes hot dogs, hamburgers, and chicken in basket, with Lils Lunch located on Route 1 in Milford. The matchbook was manufactured by Maryland Match, Baltimore, Maryland, USA.
Details:
- Business: Lils Lunch
- Location: Milford, Connecticut
- Address: Route 1
- Phone: 1354
- Manufacturer: Maryland Match, Baltimore, Md. U.S.A.
- Pin-up artwork title: Ship Shape
- Era: Mid-century, circa 1940s1950s
- Type: Advertising matchbook cover
A classic example of Connecticut roadside restaurant advertising featuring iconic American pin-up artwork, appealing to collectors of matchbooks, diners, pin-ups, and regional ephemera.
- Size:
- Standard
