Authentic vintage advertising matchbook issued for The Boardwalk, a mid-20th century bar and casual dining spot located on 54th Avenue North in St Petersburg, Florida.
The cover displays a bright pin-up illustration titled Beautiful Take-Off. The energetic pin-up artwork reflects the cheerful promotional style commonly used by neighborhood taverns and eateries during the postwar era.
- Advertiser: The Boardwalk
- Beer, wine, and sandwich advertising
- Location noted: 2600 54th Ave. North, St Petersburg, Florida
- Manufacturer: Maryland Match, Baltimore, Maryland
- Pin-up title: Beautiful Take-Off
This is an original vintage matchbook, not a reproduction.
- Size:
- Standard
