Original vintage advertising matchbook promoting the Virginia Open Air Market in Portsmouth, Virginia.
- Business name: Virginia Open Air Market
- City and state: Portsmouth, Virginia
- Manager listed: Frank Cefalu
- Address: George Washington Highway, Route 3
- Products advertised: Fancy foreign and domestic foods, fruits and vegetables
- Match manufacturer: Maryland Match Company, Baltimore, Maryland
- Pin-up artwork: Rear Reinforcements
- Advertising style: Mid-century illustrated matchbook cover
This matchbook features the classic pin-up illustration Rear Reinforcements, a popular mid-century image used widely in restaurant, tavern, and retail advertising. The bold colors and playful artwork make it appealing to collectors of pin-ups, advertising ephemera, and Virginia business memorabilia.
- Size:
- Standard
